v.vezirov 18 Jun 2021In today’s competitive world, everyone is looking for a better position in the market. Thousands of start-ups want to come up with an idea that will help them outplay the others and become a monopoly.
This can be seen as a good indication, given the fact that competition is driving innovation forward. This company, which has created something that is easily applicable by its target group, and at the same time innovative, stands out among all others and can have a bright future in the business world.
Alas, for 98% of the companies there is no future. They usually go bankrupt between the second and fifth years of their establishment. Why is this happening? Simply said, by being obsessed with the competition, they forget what their potential customers want. Ultimately, this ‘’blindness’’ leads to their inevitable tragic end.
Every start-up company must first listen to the problems of its customers and offer an adequate solution. However, this might happen only by concentrating all its resources of money, time, energy not on beating the competition, but vice versa-on pleasing the needs of its prospects.
The value curve is a simple model that shows how much a company meets the needs of its customers and how much value it gives them from what it offers. This value refers to certain indicators that are similar or identical to competing companies in a niche.
The value curve of OS Education, compared to those of our competitors in the field of medical education, can be presented as follows:
Our 3 main competitors are collectively all AR applications, companies producing anatomical models, and textbooks/atlases on the market. The main indicators of the chart are the price-value ratio, visual presentation, innovation, logical consistency, and add value.
The curve of atlases and textbooks is at the bottom, which means that they meet the least of the needs of medical students. Gradually they began to lose their market position.
The visual representation of the models of our competitors, producing anatomical models is good, which contributes to the faster assimilation of the material by students. On the other hand, companies do not offer any additional material or digital training information with their products.
AR applications are our biggest competitors. The technology they use to create AR models is innovative and their visuals are unprecedented. The applications are available to everyone and have additional educational information about the products in the form of games, tests, articles in simple language. The only common drawback is that many applications on the market are similar in many respects. This makes it difficult for the customer to choose between them.
The OS value curve is at the top of the chart, which means that we meet the most customer needs. We use the creative power of 3D printing and augmented reality to build a more accessible environment for medical students.
There is no other company worldwide that can simultaneously produce anatomical models, AR applications, and additional digital training materials such as flashcards, tests, and webinars. We give presentations to different audiences. We also develop various games that make medical training even more enjoyable and save time by using innovative approaches to perceiving information. Our active presence on social media further strengthens our relationship with our followers and prospects. The value we offer to our customers is best described in About us section.
